Driving Commercial Excellence in Pharma

Where to play
How to win
How to improve

FB Insight delivers actionable insights and solutions that empower commercial leadership to make informed, data-driven decisions.

Start a conversation → Explore the expertise
Iceberg with deliverables above the waterline and foundation beneath Deliverables Foundation

Hover the tip or the base
to explore each layer.

Deliverables above the surface

  • Commercial insights
  • Performance reports
  • KPI tracking
  • Commercial dashboards
  • Customer prioritization
  • Resource allocation
  • Omnichannel effectiveness
  • Next-best-action deployment
  • Forecasting
  • Business cases

Foundation beneath the surface

  • Segmentation & targeting
  • Customer allocation
  • Territory alignment
  • Key account management
  • Consent management
  • Next-best-action logic
  • Customer 360
  • System optimization
  • Data integration
  • Business analysis
Experience built across innovative pharma
Cardiology Ophthalmology Oncology Rare Diseases Multiple Sclerosis Contraceptives Antibiotics Vaccines
FB
Frank Borst Founder

Two decades of turning data into actionable insights and solutions.

Who you work with

Two decades of turning commercial complexity into clear decisions.

Twenty years of experience in the innovative pharmaceutical industry - marketing and commercial excellence positions - delivering actionable insights and solutions that empower commercial leadership to make informed, data-driven decisions.

Areas of focus
Commercial insights Customer prioritization Resource allocation Key account management Consent management Omnichannel effectiveness System optimization Performance reporting
The company's purpose

Strategic and operational support through data-driven insight, customer prioritisation, system and process optimisation, and commercial excellence.

Data-Driven Insights Commercial Excellence Knowledge Transfer Interim Management
The operating philosophy

A structured lens for every commercial question.

Innovative pharmaceutical companies launch products in a highly consolidated, integrated and regulated market. The framework “Where to Play, How to Win, and How to Improve” bridges the gap between strategy planning and operational execution.

Where to play

How to win

How to improve

Where to Play: Precision Targeting & Resource Allocation

The Dutch healthcare landscape is a complex web of patient flows, prescribing and dispensing healthcare professionals (HCPs), healthcare organizations (HCOs), regional networks, clinical guidelines, and powerful payers. Because potential, expertise, influence, and accessibility vary significantly across customers, a one-size-fits-all approach fails.

  • Advanced Segmentation & Targeting: Integrating multi-source data to identify distinct customer segments and actionable micro-segments.
  • Customer 360 Ecosystem: Consolidating potential, behavioral, motivational and interaction data within the CRM to build a unified, single source of truth.
  • Commercial Footprint Optimization: Deploying data-driven customer prioritization, strategic territory alignment, and optimized field force sizing to focus resources on high-value customers and networks.

How to Win: Orchestrated Customer Engagement

Changing prescribing behavior requires delivering the right scientific content through the right channel at the right time. We help to accelerate product adoption through orchestrated omnichannel execution.

  • Operational Excellence: Optimizing CRM configurations, automating compliant consent management frameworks, and empowering Key Account Management (KAM) within complex hospital procurement groups.
  • Journey Architecture: Designing long-term Customer Evolution Campaigns (CECs) and short-term Tactical Campaigns (TCs) to elevate HCP adoption levels.
  • Next-Best-Action Deployment: Guiding customer-facing teams through predictive analytics and channel preferences to drive the most optimal interaction.

How to Improve: Data-Driven Continuous Optimization

To maximize product lifecycles, commercial operations must shift from retrospective reporting to agile, proactive optimization.

  • Performance Intelligence: Developing KPIs and automated business reporting dashboards to track the flow from data generation to actual HCP interaction to campaign impact.
  • Lifecycle Maintenance: Ensuring relevance through continuous CRM optimization and biennial segmentation and targeting exercises.
  • Market Insights: Integrating market research and direct customer feedback to validate strategic assumptions against real-world dynamics.
Areas of expertise

Empowerment across the commercial excellence value chain

From data-driven insights to execution - daily support for the challenges commercial teams face every day.

01

Advanced Analytics & Actionable Insights

Transforming complex healthcare data into clear, predictive insights - and building the practical tools to drive everyday commercial decisions.

02

Customer & Account Prioritization

Focusing resources on high-potential HCPs and accounts, driven by data rather than assumption.

03

System & Workflow Optimization

Streamlining commercial operations systems and processes so your customer-facing and digital teams operate faster with less friction.

04

Omnichannel Orchestration

Connecting personal and digital touchpoints to engage the right healthcare professional with the most relevant scientific message at the right moment.

05

Performance Measurement & KPIs

Defining the metrics that matter - linking HCP engagement directly to brand performance and brand-specific objectives.

06

Commercial Excellence

Providing end-to-end decision support and operational agility that lifts performance across cross-functional teams.

07

Capabilities & Knowledge Transfer

Embedding capabilities within your organization, ensuring teams retain know-how to sustain growth long-term.

08

Interim Operational Leadership

Delivering hands-on interim management for commercial operations to drive initiatives and bridge talent gaps.

Full capability set
  • Commercial Insights
  • Resource Allocation
  • Customer Prioritization
  • CRM Optimization
  • Consent Management
  • Omnichannel Effectiveness
  • KPI Development & Measurement
  • Performance Reporting
  • Key Account Management
  • Commercial Excellence
  • Customer 360
  • Next Best Action Deployment
  • Business Cases
  • Financial Forecasting
Discuss your challenge →
Let's talk

Ready to drive data-driven, informed decisions?

Whether it is uncovering actionable commercial insights, deploying interactive performance dashboards, or optimizing omnichannel marketing campaigns, reach out to explore how FB Insight empowers your commercial leadership and customer-facing teams.

Email
frank@fb-insight.nl
Phone
+31 (0)6 27 17 68 08
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